With It's Loverly Trading Co. I developed a warm, nostalgic, and visually distinctive brand identity for a new lifestyle and fandom merch company.

Day to Day
• Designed a full brand identity system, including logo, secondary marks, and color palette.

• Illustrated a suite of custom assets for use across packaging, social media, and branded materials.

• Built a visual direction board and style guide for consistent application across touchpoints.

• Developed packaging mockups that reflect the brand’s soft, welcoming tone

🌸 What I Learned
‍This project was a reminder that even the softest aesthetics benefit from structured systems. I loved channeling personal vision into a brand that’s approachable, emotionally resonant, and retail-ready.