At Nature Gnaws I strengthened their online and packaging presence as a trusted pet CPG brand through campaign based creatives.

Day to Day
• Led design and launch of the “Did Chew Know” campaign, focused on pet owner education and brand engagement.
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• Created A/B-tested visuals for Meta and email campaigns to promote product bundles, seasonal promos, and educational content.
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• Designed cohesive assets for product launches across Shopify, Amazon listings, and DTC channels.

• Ensured alignment across packaging, social media, email, and digital ads for brand consistency.

🐾 What I Learned
‍Designing for DTC pet consumers taught me how to balance playfulness with performance. I learned how fast-moving content paired with variant testing can drive results and how to design in a way that’s friendly, data-driven, and always brand true.