At The Lake Law Firm I helped demystify complex legal topics through compelling creative that converts, primarily through lead generation ads, motion content, and branded materials for national campaigns and conventions.

Day to Day‍
• Created social ads, pitch decks, and explainers targeting lead generation funnels in collaboration with marketing and legal teams.
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• Designed performance-based video and motion assets using After Effects and Premiere to increase reach and build trust.

• Developed multi-variant social graphics and landing page assets for A/B testing across channels.

• Collaborated in Figma and WordPress to produce branded digital experiences and localized campaigns.

⚖️ What I Learned
‍Working in legal taught me how to design for clarity and credibility. Turning complicated content into fast, clean creative that built trust and drove response. It also sharpened my speed and flexibility under deadline pressure.